Bata Case Study - Power, North Star & Weinbrenner

01

The Starting Point

Three Brands, No Central Creative Team

Bata manages three distinct footwear brands:

Performance & athletic

Lifestyle & youth culture

Outdoor & everyday adventure

Each brand has its own marketing director, its own agencies for content production, and its own seasonal priorities. What they do not have at headquarters is a shared creative studio to:

Turn shoots into complete social and e-commerce toolkits
Design catalogues, playbooks and B2B materials at group level
Keep brand stories consistent from internal decks to retail execution

In practice, this meant:

Repeatedly briefing different providers for similar needs
Managing many quotes and small budgets for every new project
Fragmented output between B2B tools, social assets and retail materials

To simplify this, the three brand directors decided to share one subscription with Mon Agence Creative and use it as their common creative resource.

02

Our Role

A Shared Creative Team Used By Three Brand Directors

We do not replace Bata's content agencies. They continue to handle most shooting and sometimes campaign concepts.

Our role is to be the constant creative team that all three brand directors can brief directly, on the same subscription, to:

Transform raw content from agencies into complete sets of assets
Design the B2B tools needed for sales and distributors
Build campaign playbooks and visuals for special stories and collaborations
Create videos that explain new branding or product stories to internal and external audiences

For the brand directors, this means:

One place to send briefs

For Power, North Star and Weinbrenner — all through the same channel.

One process

Instead of a new quote and a new supplier for every project.

A team that already knows the context

Brand guidelines, previous seasons and ongoing stories.

03

What We Deliver For Sell Out

Campaigns, Social & Retail That Make Use Of Every Shoot

On the consumer side, we help each brand get more value from the content their agencies produce.

Campaigns & special collaborations

For North Star, we turn themes and collaborations (for example, Nasa Collaboration, gaming or football inspired stories) into campaign playbooks and key visuals.
We define how these stories should appear on websites, in social content and in simple print executions.

E-commerce & social media

Using footage and photos provided by Bata's content partners, we:

Create social kits (static posts, carousels, short videos) for Power, North Star and Weinbrenner
Design ecommerce banners and hero sections aligned with current stories
Adapt assets to the right formats and ratios so they are ready to publish

Retail & product communication

Across the three brands, we also:

Design posters, in-store visuals and simple print assets derived from campaign content
Create product icons and hangtag layouts to explain technologies and benefits quickly
Ensure what customers see in store is consistent with what they see online

For someone running marketing or e-commerce, the main benefit is that every campaign and shoot leads to a complete, usable toolkit, not just a folder of images.

04

What We Deliver For Sell In

Catalogues, Playbooks & Launch Materials

On the B2B side, we support the brand directors with the tools they need to present collections to internal teams, distributors and retailers.

This includes:

Product catalogues

B2B catalogues for Power and North Star built around how sales teams actually present the range
Clear grouping by stories, categories or technologies so conversations with buyers stay simple

Campaign & collection playbooks

Documents that explain the idea behind a product story or collaboration
Visual guidelines for how to use imagery, colours and messages across markets

Launch presentations & internal videos

Slide decks and short videos used to present new branding, product stories or seasonal directions to internal teams and partners

These assets help move from "we have a new collection" to "everyone knows how to present it and activate it" without requiring a separate agency each time.

05

Two Concrete Examples

Lisbon Shoot For Power & A B2B Catalogue In One Week

To make this more tangible, here are two typical ways Bata uses Mon Agence Creative.

1

Power campaign managed from shoot to final assets

For one Power campaign, the brand director asked us to support the full creative chain:

We helped choose the content agency and aligned on what needed to be captured.
We went on set in Lisbon to give art direction and make sure the images would work across ecommerce, social and print.
After the shoot, we gathered and organised the files, then created:
- Key visuals for the campaign
- Ecommerce and social assets
- Retail prints derived from the same imagery

Result: the brand director did not have to manage several different vendors to get from "shoot" to "ready to use assets".

2

Power & North Star B2B catalogue delivered in one week

In 2025, Bata needed a complete B2B catalogue to present new collections for Power and North Star within a very short timeframe.

Using the shared subscription and existing knowledge of both brands, we:

Built a simple, sales-oriented structure for the catalogue
Created and standardised the required product visuals for North Star
Delivered a finished, on-brand catalogue in one week

This gave sales teams a professional tool for their meetings, and marketing a solid base they could reuse for ecommerce and communication later on.

06

Why This Setup Works For Bata

Several points make this collaboration useful from a business perspective.

One subscription shared by three brands

Each brand director keeps their autonomy and creative agencies.
All three can access the same design and production team without opening separate contracts.
There is no need to request and approve a new quote for every catalogue, banner or leaflet.

Clear split of roles

Content agencies focus on shooting and sometimes on top-line campaign ideas.
Mon Agence Creative focuses on transforming that content into all the assets needed for B2B and B2C.
Brand directors know exactly who to call for which type of work.

Consistency between internal and external materials

Because the same team designs catalogues, playbooks, ecommerce visuals and training pieces:

The story a retailer sees in a catalogue matches what appears on the website.
The way staff are trained to talk about a product matches what customers see in social content.

07

The Results

Less Friction For Brand Directors, More Coherent Brands

For Power, North Star and Weinbrenner, working with Mon Agence Creative on a shared subscription brings three clear benefits:

Less admin and coordination

Fewer separate suppliers and quotes, fewer briefings repeated three times, more time to think about the brands.

Better use of content

Shoots and campaign ideas are systematically turned into concrete assets for social, ecommerce, B2B and retail, instead of living only in one channel.

Stronger, more readable brands

Each brand keeps its own universe, but the way it appears in catalogues, on screens and in store feels aligned.

Ready to simplify?

One subscription. Multiple brands. Zero friction.

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How Bata Runs Power, North Star & Weinbrenner With One Shared Creative Partner