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Case Study

How Palladium & K-Swiss Scaled Global Asset Production With One Embedded Creative Team

Global footwear brands operating across Europe and international markets

Scope in 2025
115 briefs handled
~20k assets delivered
826 assets in 1 week ⓘ
01

The Starting Point

Too Many Campaigns, Not Enough Creative Capacity

Palladium and K-Swiss run intense yearly calendars. New collections every season, brand stories to support, collaborations, sell in tools for sales meetings, and a constant flow of assets for e-commerce, CRM and paid media.

Behind the scenes, that looked like:

  • Dozens of briefs flying between Marketing and E-commerce
  • Peaks around Black Friday, Winter Sales, Christmas, new collection launches and collabs
  • Different needs for Sell in (B2B) and Sell out (B2C)
  • A mix of internal designers, external agencies and freelancers that was difficult to coordinate

The teams did not only need "pretty visuals". They needed a reliable creative engine able to absorb volume, respect brand codes, and serve two internal clients with different priorities.

So they chose to plug in My Creative Agency as a dedicated, long term creative partner.

02

Our Role

A Dedicated Creative Department That Lives Inside Their Workflow

Rather than opening a classic agency project each time, Palladium and K-Swiss plugged into our subscription model. In practice, it felt like an extension of their team.

We provided:

One integrated studio

  • Art direction
  • Graphic design
  • Motion design and video editing
  • AI powered visuals
  • UX and landing page design
  • Print and layout for lookbooks, workbooks and sales tools

One shared workflow

  • All briefs tracked in a shared Kanban board
  • Standard tasks delivered in less than 48 hours for design and web integration
  • Iterative revisions while the task stays active

One partner serving two teams

  • Marketing
  • E-commerce

For the client, that removed the usual puzzle of "this goes to the agency, this goes to a freelancer, this brief is still waiting for a quote".

03

What We Delivered For Sell Out

From Seasonal Launches To Always On E-com

On the consumer side, we became the production engine behind the brands' public touchpoints.

Campaigns and key moments

Creative concepts and full asset packs for:

  • Black Friday
  • Winter Sales and seasonal promotions
  • Christmas campaigns for both brands
  • Data capture campaigns ahead of peak periods (email lead generation before Black Friday and special drops)

Visual territories that could live across social, site, newsletters and paid.

E-commerce and CRM

For both Palladium and K-Swiss, E-commerce teams relied on us for:

  • Home page banners and duos for each story or promotion
  • Collection and category banners
  • Newsletter heroes and secondary visuals, in several languages when needed
  • Assets used in automated flows and lifecycle emails
  • Visuals for new product highlights and ongoing stories

Whenever Marketing approved a story, we turned it into a complete asset pack for E-commerce. That meant each campaign arrived with everything needed for:

Website Email Organic social Paid social Affiliates and partners

No additional micro briefs. No last minute hunting for formats.

04

What We Delivered For Sell In

Helping Markets Sell The Collections

On the B2B and internal side, our role was just as important.

Sales meetings and collection launches

We supported the brands before and during sales meetings with:

  • Complete seasonal lookbooks that tell the story of each collection
  • Detailed workbooks for sales reps and distributors, with product codes, pricing and structure by market
  • Specific workbooks for emerging segments like outdoor or manufacture lines
  • Graphic charters and templates for upcoming seasons
  • Presentation templates for sales meetings that match the seasonal theme

Trade and internal communication

We also created:

  • Print ready backdrops and booth visuals for trade shows and showrooms
  • Fun internal assets like music videos, recaps and edited content for internal events
  • Guidelines documents that translate brand positioning into practical creative rules

This side is where many brands struggle. It is difficult to find an external agency that can handle both public facing campaigns and very operational tools like workbooks. For Palladium and K-Swiss, it all came from the same team, which understood both the brand and the commercial reality.

05

Handling Peak Moments

826 Assets In One Week For Christmas

826 assets delivered in one week

The best illustration of this model is the Palladium Christmas 2025 campaign.

These assets fed:

E-commerce Newsletters and CRM flows Organic social Paid media Affiliate partners Additional formats for different markets

Because our studio was already embedded, there was no time lost explaining the brand, looking for past guidelines, or renegotiating scopes.

The process looked like this:

  1. Marketing shared the campaign story and objectives.
  2. We proposed a creative direction consistent with existing brand codes.
  3. Once validated, we industrialised the declinations across all needed channels.
  4. E-commerce and Marketing received a structured file delivery with clear naming and formats.

The same approach was used for other peak moments like Black Friday and Winter Sales. The teams knew that when pressure increased, they could rely on a partner already up to speed, instead of scrambling to secure external capacity.

06

Why It Worked Better Than A Classic Mix Of Agencies And Freelancers

Several elements made the collaboration effective.

One team for everything

The same creative team handled:

  • Campaign concepts
  • Asset production for web, social, CRM and paid
  • Sell in and internal tools
  • Video edits and AI assisted visuals

That avoided the usual gaps between "brand agency" and "production studio", and gave the brands one consistent visual language.

Integrated into internal tools and processes

We did not just receive PDFs by email. We worked with:

  • The client's own asset platforms
  • Collaborative tools for briefings and follow up
  • A shared Kanban view of all tasks

That made communication lighter and gave both Marketing and E-commerce full visibility on what was in progress and what just shipped.

Predictable speed and volume

Because the relationship is subscription based, the brands did not have to re negotiate every new campaign or brief. Capacity was already there. We could:

  • Absorb volume during peak weeks
  • Switch focus quickly between Sell in and Sell out
  • Plan production around the trade calendar
07

Beyond Creative

How DAMVIA Became The Invisible Engine Behind Global Asset Delivery

Our collaboration with Palladium is not limited to campaigns and visuals. Since 2019, we have also designed, integrated and maintained DAMVIA, a digital asset platform built around their specific constraints.

"DAMVIA transformed how we manage product visuals globally. The ability to maintain our existing cloud structure while gaining powerful DAM features was game changing for our teams."

Christine Tran Global Brand Marketing Director, Palladium

Palladium needed a way to serve product and marketing visuals to 40 plus countries, with different partners, rights and timings, without hiring a large internal DAM team or rebuilding all their storage from scratch.

Because we design both tools and content, we were able to:

  • Build a cloud native DAM on top of their existing storage, so there was no heavy migration
  • Configure fine grained access that mirrors their actual distribution network
  • Link images to product data from their PIM, so assets stay connected to the right SKUs automatically
  • Organise assets virtually by season, campaign or region without duplication

For the global teams, that changed what "asset production" meant. Instead of only creating visuals, we also made sure those visuals:

  • Are instantly findable
  • Reach the right partners in the right markets
  • Stay compliant with rights and usage periods
  • Do not generate daily support requests for the marketing team

This is exactly the kind of hybrid value we bring as My Creative Agency: not just creative output, but also the internal tools and systems that make that output usable at scale.

08

The Results

From Chaos To A Continuous Creative Engine

In 2025 alone, for Palladium and K-Swiss, My Creative Agency:

115 briefs managed for two internal teams
~20k assets delivered across channels and markets
826 assets in one week for a single Christmas campaign

Beyond the numbers, the real impact was qualitative:

Marketing could focus on strategy and brand building instead of micro managing production.

E-commerce had a reliable stream of on brand assets for every moment of the calendar.

Sales teams received professional tools that made it easier to tell the story of the collections to buyers and distributors.

For Palladium and K-Swiss, My Creative Agency stopped being "an external supplier" and became their creative department on subscription.

If your brand recognises the same challenges, this case shows that you do not need more isolated vendors. You need one embedded team that can support you from Sell in to Sell out, all year long.

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