Creation of marketing visuals as a subscription
Facing the rapid transformation of our professions by AI, it is crucial to enable your teams and future talents to acquire the necessary skills to adapt and excel from now on.
Our expert Arnaud DE SAINT JEAN has designed this 1.5-hour webinar to share a strategic framework and practical cases allowing your teams to:
Master tools like ChatGPT for generating ideas and content, in order to gain efficiency and relevance in their production.
Harness the potential of tools like Midjourney and Photoshop for creating innovative visuals, transforming packshots, improving graphic styles, even with a limited budget.
Optimize creative briefs thanks to AI for more efficient photo shoots.
Discover the latest specialized AI tools to boost their productivity and rethink their workflows.
Anticipate emerging AI trends that will impact video and digital marketing.
Whether you are a company looking to enhance the skills of your teams, or a school wishing to prepare its students for the challenges of tomorrow, this training will give your marketing and creative talents the keys to their professional success.
Book your customized webinar now. Your expert will be happy to adapt the content to your specific needs and answer all your participants' questions.
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Program
Introduction to AI in Marketing (10-15 min)
Overview of the state of AI in mid-2024 and emerging trends.
What are the main AI technologies dominating the market?
Using ChatGPT for campaigns and content creation (50 min)
Getting started with ChatGPT
Idea generation: Exploring how to brainstorm marketing campaign ideas.
Content creation: Showing how AI can automate and enhance content production for social media and e-commerce platforms.
Alternatives to ChatGPT
Overview of interesting AI tools specializing in productivity, content creation, slide and presentation creation, and video content repurposing.
AI for creatives - Showing how creatives can use AI to create visuals (30 min)
Creating images from existing packshots (Photoshop)
Transforming existing images to enhance or change the style of a campaign (Midjourney, Magnific AI, Photoshop)
Creating a product campaign from scratch with Midjourney and photo manipulation (Midjourney, Photoshop)
Enhanced campaign briefing by AI: Showing how AI can be used to brief creative agencies for photo sessions (Midjourney)
AI for videos and future perspectives.
Conclusion and Q&A Free time.
Key takeaways:
A deep understanding of the role of AI in transforming marketing strategies to increase brand visibility and engagement.
An overview of practical AI applications that can help marketing and creatives create visuals on a limited budget.